Farmers protecting and enhancing nature for the public good.
To harness scale and member cooperation to secure the best environmental results and financial returns for a wide range of natural capital goods and services.
Desired outcomes to include:
- Biodiversity and species recovery
- Clean water in the River Avon
- Net carbon zero farming by 2040
And alongside those key environmental outcomes to:
- Provide a fair financial return for the farmers delivering environmental goods and services
- Have baseline environmental data produced and owned by farmers
- Be a highly credible brand and trusted trading partner with an excellent public image