Wildflower Co (formally Wildflower Turf) began with a simple but powerful belief: nature thrives when we give it the right foundation. For over twenty years, we’ve been on a mission to restore the UK’s lost meadows and create new, biodiverse habitats that last. What started as pioneering wildflower turf, has grown into a complete ecosystem of products, research, and support designed to make wildflower success achievable for every project, from small community spaces to large-scale developments. We align farmers’ commitments and obligations with developers’ requirements and expectations to create clarity from the outset. At the heart of our business is a team of growers, scientists, environmental specialists, and habitat experts united by a shared passion for helping wildflowers flourish. Through rigorous research, field-tested innovation, and an unwavering commitment to quality, Wildflower Co has become the trusted partner for landscapers, ecologists, developers, and local authorities. But its not just about products, it’s about impact. Every meadow created supports pollinators, strengthens soil health, and restores biodiversity. Every project is a step towards a future filled with thriving wildflower habitats. Together we’re helping put nature back where it belongs: at the centre of our landscapes.
“We have decided to sponsor the Environmental Farmers Group because their work on species-rich habitat creation for biodiversity net gain, nutrient neutrality and carbon sequestration closely aligns with the practical experience we have developed through our Wildflower business. EFG are exceptionally well placed to help farmers capitalise on these emerging markets, and by working together I am confident we can deliver high-quality habitats that endure for 30 years or more, giving lasting confidence to both farmers, developers and ecologists.”
James Heweston-Brown, Company Co-founder and Managing Director
At Wildflower Co. our mission is clear: to restore biodiversity and create sustainable wildflower habitats that contribute to a healthier environment. Founded in 2003, we’re a family business through-and-through, with the Hewetson-Browns having farmed in Hampshire for two generations.
For over 20 years, we’ve led the way in providing science-backed solutions that help farmers, developers, and landowners create thriving, biodiverse spaces. Our partnership with the Environmental Farmers Group (EFG) marks an exciting new chapter in this mission. A shared commitment to environmental stewardship makes our collaboration a natural fit.
Together with EFG, we are excited to expand the impact of our wildflower solutions, particularly in supporting biodiversity net gain (BNG) initiatives and natural capital trading. Our products – ranging from native wildflower turf and seed mixes to expert consultancy – offer farmers and landowners practical tools to restore habitats, boost local ecosystems, and achieve environmental goals. Whether improving soil health, increasing pollinator populations, or meeting regulatory standards, Wildflower Co. provides reliable, high-quality solutions designed to make a positive impact on the land.
Our combined expertise will enable EFG’s members to enhance their environmental efforts while securing the financial rewards of natural capital markets. With EFG’s focus on biodiversity recovery, clean water, and achieving net-zero carbon farming by 2040, we are proud to be a partner in these important goals. Together, we’ll help create greener, more sustainable landscapes that benefit both nature and people.
Looking ahead, we are excited to support EFG’s vision of large-scale environmental change through cooperative farming. By leveraging the collective power of farmers and landowners, we can deliver tangible results for biodiversity and natural capital while providing a clear path to a sustainable future.
At Wildflower Co., we believe in the power of collaboration to make lasting environmental change.
Our partnership with EFG brings us one step closer to a future where nature and agriculture thrive together, and we invite you to join us on this journey toward a more sustainable, biodiverse world.
Our range of wildflower solutions include Wildflower Turf®, Meadowscape Pro™ and MeadowSow™ and you can find out more about these products not only meet but exceed ESG standards and BNG legislation by visiting: www.wildflowerexperts.com
